Communication Leadership Signature Be yourself and lead authentically In their book «Why Should Anyone Be Led by You?» authors Rob Goffee and Gareth Jones depict what it takes to be an authentic leader and how to use and improve your unique leadership skills. “Why Should Anyone Be Led by You? will forever change how we view, develop, and practice the art of leadership, wherever we live and work.” Buy book Take time today to reflect on your own «leadership signature». What makes you and your leadership style unique? Effective leaders are authentic: they use their individual strengths to inspire employees. What is your unique selling proposition (USP) as a leader?